SKU: 42141498388

The Art and Science of Foodpairing: 10,000 Flavour Matches That Will Transform the Way You Eat

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The Art and Science of Foodpairing: 10,000 Flavour Matches That Will Transform the Way You Eat10,000 flavor matches that will transform the way you eat. What is foodpairing? It is not the familiar and mundane matching of wine and food or even food and food, but it is certainly all about creating the most delicious culinary results possible. When humans taste a food, they are processing its taste 80 percent through the nose via the food's aromatic molecules and only 20 percent on the tongue. We can conclude then that knowing the aromatic

10,000 flavor matches that will transform the way you eat.

What is foodpairing? It is not the familiar and mundane matching of wine and food or even food and food, but it is certainly all about creating the most delicious culinary results possible.

When humans taste a food, they are processing its taste 80 percent through the nose -- via the food's aromatic molecules -- and only 20 percent on the tongue. We can conclude then that knowing the aromatic molecular properties of a food is critical to pairing foods successfully for ultimate taste.

For a long time, we have been unknowingly pairing aromatic molecules out of instinct, cultural history, tradition, and plain guesswork. Many of those are routine and make sense but others are counterintuitive, like balsamic vinegar on strawberries. We like them because they are delicious. What we didn't know is that they work because they share aromatic molecules. With this new knowledge we have discovered unheard-of pairings like chocolate on cauliflower and kiwi with oyster. So how do we use this new science? We at home don't have the technology to isolate molecules or store the results in a database.

That's where The Art and Science of Foodpairing(R) comes in. From the scientists and chefs who discovered this new culinary science, and the company that created and maintains the enormous database, here is a fabulous reference to 10,000 food pairings for use in both professional and home kitchens. Foodpairing(R) has proven to be revolutionary: When the Foodpairing(R) database went live, the chef and restaurant community came on like a storm with 100,000 website hits on the first day. Now over 200,000 chefs and restaurants in 140 countries regularly access the database when designing their menus.

The Art and Science of Foodpairing(R) provides 10,000 flavor matches laid out in taste wheels and color keys. When cooks go to one ingredient, they will find 10 food pairings and a color wheel revealing the taste results. For example, boiled beets will taste less like the earth they grew in and more like cheese if they are paired with coffee, and cauliflower sprinkled with cocoa could turn the fussiest child into a veggie fiend.

Foodpairing(R) has the potential to transform our food choices with outcomes that include good health as well as the power to alleviate boredom. The same dinner, the same staples. We get bored, our children get bored. Foodpairing(R), even without adding anything new to the pantry, can alleviate that.

Beginning with an in-depth introduction and the story of Foodpairing(R), the book contains:

  • Foodpairing(R) - What it is, how it works, methodology; the database; how to create a well-balanced recipe.
  • The omnivore's dilemma - Including the conflict between playing safe and boredom, and the search for variety and novelty; learned food association; acquired tastes.
  • Aroma - Including the importance of aroma to our flavor experience; how we change aromas by cooking; how ingredients create different or similar results; building your aroma library.
  • Smell - Including how people smell and perceive aromas; why smell is essential to the eating experience.
  • The Foodpairing(R) directory - 10 pairings per food, 10 per cooking method, 10,000 combinations in total.
  • The book also covers key food characteristics, aroma profiles, classic dishes, contemporary combinations, scientific explanations, special features and contributions from some of the world's greatest chefs for the top 150 ingredients, and much more.

    The Art and Science of Foodpairing(R) is destined to become the essential reference to creating delicious, exciting and perfectly balanced meals.



    Binding Type: Hardcover
    Publisher: Firefly Books
    Published: 09/10/2020
    ISBN: 9780228100843
    Pages: 388
    Weight: 3.85lbs
    Size: 11.20h x 8.60w x 1.20d
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    SKU: 42141498388

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    Give it a few weeks! It works!
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    I've been brushing with this toothpaste twice a day for about 3 weeks. I can see an improved whitening. My hairdresser, new one I hadn't met before, told me I have perfect teeth. Actually they're not that straight but the color of my teeth makes up for the misalignment of some of them. Flavor of toothpaste is good. Didn't cause any sensitivity for me.
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    Reviewed in the United States on May 8, 2026
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    Amanda Hammond
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    Love this!
    Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
    This toothpaste does not foam but my mouth has never felt cleaner or fresher! The taste is minty fresh and I have noticed a difference in the whiteness of my teeth since I started using it! Very effective and I highly recommend!
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    Baking soda never works out well
    Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
    I don't know why I decided to chance it but it didn't take long for my teeth to start aching. I realized baking soda might be the cause of my toothache issues when I switched between a few and realized the baking soda ones were accompanied by aching. I think I went with this because it claims to be for sensitivity and I thought the nhap would help whatever the baking soda affected but not the case. If you have tooth ache, consider it might actually be the toothpaste and don't just go looking for "sensitive" labels. This might work in combination with other toothpaste. I.e. not multiple times a day but once a day and a different one for other brushing. I've noticed not being as able to tell when it's been a while since I brushed. This was the main change so it might be effective at cleaning. The tube is metal and hard to press but the paste consistency is less firm than others so it works out. It didn't take much to get the paste out. It gives a light foam. The taste is not sweet. It's tolerable but borders on bad.
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    Pamela K.
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    Mr. Hancock Intrigues Once Again!
    Format: Paperback
    Mr. Hancock is a fabulous writer/author that I have had the pleasure of reading for many years now! Be it his non-fiction books or like this book, historical-based fiction, he always leaves you thinking and contemplating life and where we come from and how we fit in on this planet and in the this universe! This book had me right from the very first paragraph, I knew it wouldn't take me long to finish it, which it didn't...of course, leaving me hungry for the next book in this trilogy! I have always been intrigued and fascinated with the paranormal and was pleasantly surprised to find it fitting in perfectly and so naturally in this tale. What I would like to thank Mr. Hancock for is his ability to describe scenes, people, actions, interactions, rituals, etc. in such clear, concise and extreme detail using many rarely-used (anymore in this day and age) adjectives making every page come alive for me! I was so enthralled with his writing in this book that I felt like I was watching a movie...very vivid! I almost felt as if I was in that world and that time while reading this fabulous book! I was relating part of the book to my husband one day and actually started out a sentence by saying to him..."she told me", my gosh...I caught myself in mid-sentence...what was I saying?!?! That's how captivating this book and the story was to me...I WAS there! Thank you once again Mr. Hancock for all you do and all your studies...you are always thought-provoking in all you bring to us...your readers, listeners and followers! Your work and travels are much appreciated and certainly needed for the awakening of mankind...please don't quit sharing with us anytime soon!
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    Reviewed in the United States on December 30, 2013
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    Zen
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    ★★★★★ 5
    Gripping & Enthralling
    Format: Kindle
    Get this book, and jump on the thrill ride. Savage war dogs in full plate armor, human sacrifice on an industrial scale, cannons firing grapeshot point blank into charging hordes of unsuspecting warriors, intense duels within the Spanish and Native groups... this book is graphic and hard to put down. Just be aware that as pt. 1 of a trilogy, it WILL leave you hanging, and wanting more. I suppose that is just the nature of the beast... and we must patiently await pt. 2. Far more historical than a fantasy, but more fantastic than a history... this novel falls almost perfectly into that middle ground, sweet spot. It is extremely well researched, with few liberties taken, so you really feel like you are observing things that could very well have transpired. However, it goes beyond a flat, boring recreation of the extant journals and histories of the conquest of New Spain, and introduces vivid characters, visions, dreams, and witchcraft to bring the tale to life. Historians might appreciate the graphic and accurate depictions of battles and intrigue, and fantasy buffs might dig the subplots involving mushroom visions, metaphysical "gods," and a young witch in Tenochtitlan (being stuff that couldn't be derived from source material and must come from the prolific mind of Mr. Hancock). Some might prefer these things stay separate and "never the twain shall meet," but there are books enough for purists out there. What Graham Hancock has done is present a page-turning story which fully draws the reader into a world which is a fairly good estimation of that world that existed when Cortez & his worldview met the Mexica & the Maya... and supplanted theirs. Given that most everyone on Earth already knows this story--and how it ends--it was IMHO a very wise decision for the author to add drama and tension by fleshing this out into a "fictional" novel. I would say the breakdown is 1/3rd non-fiction, 1/3rd logical extrapolations from what we know, and 1/3rd pure fantasy. I honestly can't say which part I prefer. Just do yourself a favor and read this.
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    Reviewed in the United States on March 6, 2014

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