Pay in installments of $33.12 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 21 - Jul 26
For Your Every Summer RSVP, with Code: SUMMER15
Description
Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in
Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.
Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.
Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.0 ★★★★★
Based on 27 reviews
Sort
Product Reviews
★★★★★ 5
These are a good choice
Color: Black-2 Set
These are great. They are made well, look nice and are easy to move when I’m dusting.
I use these to keep perfumes, lotions and vitamins organized atop my dresser. The velvety compartments are a well sized and the layout is conducive to storing the kind of objects women or men typically store atop a dresser. I find these bins quite functional.
I feel like these were a good value. They weren’t the cheapest and they weren’t the most expensive. They look nice and feel high quality enough.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 4, 2025
★★★★★ 5
Nice and works great in my nightstand
Color: Beige
Smaller than I expected, but good quality and looks nice in my nightstand drawer. It will keep things from rolling around. Seems sturdy and I like the pinkish undertone to the beige.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2026
★★★★★ 5
Great end table organizer, Style, size, cost
Color: Brown-2 Set
Good size, very useful tray. The large compartments are laid out well. Small areas good to hold a watch, change, lip balm, etc.
Affordable price and made well, looks more expensive. Keeps "stuff" neat and clean.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 8, 2026
★★★★★ 4
Very handy
Color: Brown-2 Set
Great way to organize my dresser and good quality.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 16, 2026
★★★★★ 5
Great for a nightstand
Color: Black-2 Set
Love these to hold EDC items overnight. decent quality, good size, everything fits. Fair value for the price. But it looks very nice, even when full. Hapy with my purchase
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 27, 2025