Alfredo Parades

Alfredo ParadesThe first book by the interior designer who made his name as chief creative officer for Ralph Laurenhe brought us the legendary Polo Bar and the Madison Avenue flagship stores immersive windows and retail environments, and now he shows us how to fashion our own homes to reflect his signature coolly casual and comfortable look. While touring readers through four of his own homes, Paredes shares the key elements in his creative process, giving us access

The first book by the interior designer who made his name as chief creative officer for Ralph Lauren—he brought us the legendary Polo Bar and the Madison Avenue flagship store’s immersive windows and retail environments, and now he shows us how to fashion our own homes to reflect his signature coolly casual and comfortable look.

While touring readers through four of his own homes, Paredes shares the key elements in his creative process, giving us access to the same tools he uses in every home to decorate rooms that feel modern even as they glamorize the past, to show us how an environment has real power to transform our very state of mind. Paredes is renowned for being a master of extrapolating an entire theme from one unique item, say transforming the stripe of a crisp Oxford shirt into a unique upholstery perfect for the seaside, or finding inspiration for a couch’s decorative fringe in a well-worn piece of leather ranch gear. He is said to have “perfect visual pitch,” creating vignettes and rooms with an energy that feels undeniably masculine and sophisticated thanks to dark wood, iron railings, rustic fabrics, an overall patina, and soft furnishings in soothing earth tones.
About The Author
Alfredo Paredes spent thirty-three years crafting environments, experiences, and products at Ralph Lauren, and was the creative force behind all the Ralph Lauren stores and restaurants worldwide. He also helmed the Ralph Lauren Home Design Studio, which will now serve his own design studio as it expands the Alfredo Paredes furniture line. Prior to his long career at Ralph Lauren, Paredes worked in visuals for Laura Ashley and Britches of Georgetown. He’s a graduate of the Art Institute of Atlanta.

9.5x11.5"

272 pages