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Description
Consumer Behaviour in Action eBookCondition: BRAND NEW ISBN: 9780195597080 Year: 2015 Publisher: Oxford University Press ANZ Description: Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry
Condition: BRAND NEWISBN: 9780195597080
Year: 2015
Publisher: Oxford University Press ANZ
Description:
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included. Key FeaturesProvides a thorough analysis of consumer behaviour for the future professional.Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.Features perspectives from a range of industry practitioners at various points in their careers.Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.
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4.6 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Love this tinted sunscreen
Color: 01
I am very pleased with this Tinted Sunscreen, Tinted Moisturizer with SPF. It applies very easy and smoothly. I have tried many different brands of this type that had tint and this is wonderful. It feels lightweight and does look cakey on my skin. The price point is good and I will be ordering more.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 3, 2026
★★★★★ 5
This is excellent
Size: 1.1 Fl Oz (Pack of 1)
My dermatologist recommended that I use a tinted sunscreen for the summer when I’m outside. She even gave me a couple of sample packs. Those samples were very nice so I ordered some. I will say I was expecting a kind of Zinky smell and feel on my skin. But no, it’s got a very neutral nonexistent smell. And it applies beautifully. And looks nice all day. and the nice thing about it is if I have to go somewhere and all I need to do is just touch up my makeup with a little foundation it works, and I still have the sunscreen effect. Love this product. The price is great. And if you can keep my skin on my face from getting more basal cell carcinomas - well, I’m all for it because I don’t like having my face all scarred up when those carcinoma get removed. If your dermatologist recommends a tinted sunscreen. You won’t go wrong with this product.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 7, 2026
★★★★★ 5
The Absolute BEST!
Size: 1.1 Fl Oz (Pack of 1)
Neutrogena Purescreen+ Mineral UV Tint Face Sunscreen is the absolute BEST! The price is right! It stood up to the hot Florida beach sun! The product is not harsh on the skin. It does NOT sting my eyes. It is not oily. It doesn't dry out my skin. There is no offensive odor. It is lightweight. It blends in easily. The tint is subtle. It doesn't cause acne! It is just the BEST! MY only "grievances" are that I wish the bottle was 2 oz, and that the bottle had a more controlled spout so that the release of the product wasn't sloppy / messy, AND I wish the bottle had a flip snap top for those with hand disabilities. Those perks would make for THE MOST PERFECT suncreen BUT those grievances are NOT a deal breaker. I just love this product!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 27, 2025
★★★★★ 4
It’s just OK
Size: 1.1 Fl Oz (Pack of 1), Size: 1.1 Fl Oz (Pack of 1)
It’s a perfect match to my skin tone although the coverage is so light that I’m sure it doesn’t matter too much. It takes a minute to blend in like most other sunscreens. It’s not my favorite but it’s not the worst. I have oily acne prone skin and after using AI to research ingredients in SPF I went with this one bc it was less likely to break me out compared to others. It is pretty greasy and makes my face look more oily than dewy so I just use Paula’s choice shine stopper on my t zone and that handles that issue so that I don’t have to just throw this out. $20 for 1 oz is pretty steep I’d rather just get the Australian gold that has a more matte finish and is easier to blend
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Reviewed in the United States on February 5, 2026
★★★★★ 3
Good finish; but slow dry down, runny, stains clothes.
Size: 1.1 Fl Oz (Pack of 1)
I use this in the lightest shade. It's runny, and it takes about 15 minutes to dry down. It also transfers and sometimes stains my clothes if I'm not careful. The stains do come out, but meanwhile I'm walking around with a dirty shirt. So WHY have I purchased it repeatedly? Once it does dry down, the finish is beautiful. It's radiant, but not overly glowy. On my normal (not oily or dry) skin, I don't need a moisturizer with it. Most importantly, the color is the perfect shade for me. I get compliments on how good I look every time I wear it. I wish I could find a skin tint or balm in this color, so I could use it over a clear sunscreen. Until I find one, I'll have to keep fighting the Purescreen Tinted. Anyone have any suggestions?
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
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