SKU: 9858616799

Маркетингова товарна політика. Marketing Product Policy

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Маркетингова товарна політика. Marketing Product Policy. Marketing Product Policy : , . , , . . , . , , , , . SPECIFICATIONS: Author: N. Kry Kovtseva . Publisher: Language: Ukrainian Publication Date: 2012 Number of pages: 183 pst Format: Hardcover Width: 145 mm 5,7' Height: 220 mm 8,7' Weight: 300 g ISBN: 9789663467580

Маркетингова товарна політика. Marketing Product Policy

От издателя:

У підручнику розглядаються загальні основи маркетингової товарної політики, теоретичні та практичні аспекти формування і реалізації її складових. Розкриваються особливості маркетингової концепції товару, його життєвого циклу, економічна сутність конкурентоспроможності товару з урахуванням світового та вітчизняного досвіду. Висвітлено основи концепції нового продукту в маркетинговій діяльності підприємства. За структурою підручник побудовано за модульним принципом, найбільш зручним для глибокого і повного засвоєння курсу. Виклад теоретичного матеріалу доповнено практикумом, в якому наводяться питання для співбесіди, теми рефератів, питання для діагностики рівня засвоєних знань, тести і практичні завдання.

SPECIFICATIONS:

Author:N. Kry Kovtseva - Н. Кри ковцева

Publisher:Знання

Language:Ukrainian/Українська

Publication Date:2012

Number of pages:183 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:220 mm / 8,7'

Weight:300 g

ISBN:9789663467580

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SKU: 9858616799

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Great filters
Great filters at half the price of others. Try them! They are just as good as the pricier ones..
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Don’t pay the labor fee. Do it yourself
Much cheaper than having the dealer install it or even from the auto parts store. Easy to install, took less than 5 minutes.
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This item was out of stock at the auto stores so this was easy
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Port Orchard, US
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Perfect fit
2015 Honda Fit, does what it’s supposed to. Super easy install. Don’t pay someone $30 to do it at your next oil change. Easy DIY
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Reviewed in the United States on May 28, 2023

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