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Description
The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.3 ★★★★★
Based on 610 reviews
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Product Reviews
★★★★★ 1
Too Cumbersome
Size: 6 Panel-119"W, Color: Black
Didn’t realize there were over 100 pieces to put this thing together. Had I been advised of that I would not have ordered this thing. Wayyyyy too much of a production to put it together. Nope. Returned.
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Reviewed in the United States on February 14, 2026
★★★★★ 3
Great Product, But Non-Existent Seller Support
Size: 6 Panel-119"W, Color: Black, Size: 6 Panel-119"W, Color: Black
The Good:
Well Designed: Sturdy and aesthetically pleasing.
Effective: Perfectly obstructs the afternoon sun glare from my monitor screens.
Moderate Assembly: Straightforward and easy for the most part.
The Bad:
Defective Part: One crossbar end was missing threads, preventing the assembly of the sixth panel.
Zero Communication: I emailed the seller as instructed and waited 8 days with no acknowledgment.
Return Logistics: Amazon offered a return, but the box is heavy, and disassembly/repackaging would be a major task.
Final Verdict
I really like this product, but I’m deducting two stars for a total lack of customer service. I’ve decided to buy tools and fix it myself rather than deal with a heavy return. I hope the seller sees this and reaches out. The lesson learned is to check every part of a product before assembly.
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Reviewed in the United States on February 10, 2026
★★★★★ 5
This is definitely a buy
Size: 6 Panel-119"W, Color: Black
Excellent product.Good Quality.Very sturdy .Easy to assemble.Provide privacy and keeps the light out just what I needed.I am happy to recommend this divider .Do not hesitate to buy
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Reviewed in the United States on August 7, 2024
★★★★★ 5
Clean Look, Sturdy — can’t ask for more!
Size: 6 Panel-119"W, Color: Grey, Size: 6 Panel-119"W, Color: Grey
Really like how it folds so I can create kind of a doorway with two of these. Pretty easy to assemble and has an uncluttered clean look due to the smooth fabric and nice color. Oh and it’s sturdy enough for pets.
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Reviewed in the United States on September 9, 2024
★★★★★ 5
Great Dividers
Size: 6 Panel-120"W, Color: Beige
Love these!! Many uses. Simple, nice looking, sturdy overall. Well made.
Bought to divide the unsightly storage area from the calm rest area in the basement.
Also, these worked well for our garage party where the dividers let light and air in, though blocked the view of our party area from the cars driving by.
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Reviewed in the United States on April 14, 2026