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Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know. . How Brands Grow. What Marketers Do Not Know , , PR. , , . , . , , . , , , . , : , . . , Coca Cola, Kraft, Kelloggs, British Airways, Procter & Gamble, Nielsen. 100 . SPECIFICATIONS: Author: Byron Sharp Publisher: Language: Ukrainian Publication Date: 2019 Number of pages: 240 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 200 g Illustrations: Black and white ISBN: 9786177730339
Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know
ТЕМАТИКА
Маркетинг, бренд-менеджмент, PR.ПРО КНИЖКУМаркетологи звикли діяти інтуїтивно та часто не можуть пояснити, чому одні рекламні кампанії — успішні, а інші — провальні. Однак багато шаблонів споживацької поведінки можна передбачити, стверджує експерт із маркетингу Байрон Шарп. Саме ці прогнози допоможуть побудувати грамотну, контрольовану й результативну маркетингову стратегію, яка приведе до збільшення продажів і зростання бізнесу.ДЛЯ КОГО КНИЖКАКнижка для маркетологів, бренд-менеджерів, а також усіх, хто хоче опанувати мистецтво побудови бренду компанії.ЧОМУ ЦЯ КНИЖКАУ цій книжці автор наводить універсальні закони маркетингу, які однаково ефективно працюють у різних країнах і для різних типів компаній: від маленьких фірм до національних брендів, від крафтових товарів чи унікальних послуг до масового продукту.ПРО АВТОРАБайрон Шарп — директор Інституту маркетингу імені Еренберґа—Басса Університету Південної Австралії. Дослідження інституту використовують і фінансово підтримують провідні компанії світу, такі як Coca-Cola, Kraft, Kellogg’s, British Airways, Procter & Gamble, Nielsen. Автор понад 100 академічних статей.SPECIFICATIONS:
Author:Byron Sharp - Байрон Шарп
Publisher:Наш Формат
Language:Ukrainian/Українська
Publication Date:2019
Number of pages:240 pst
Format:Hardcover
Width:140 mm / 5,5'
Height:210 mm / 8,3'
Weight:200 g
Illustrations:Black and white
ISBN:9786177730339
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4.5 ★★★★★
Based on 28 reviews
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Product Reviews
★★★★★ 5
Great Filter Set for Allergy‑Sensitive Families and MPG‑Minded Drivers
Size: 21-25 TLX, 18-25 Odyssey
I bought this set because I prefer handling routine maintenance myself, especially cabin and engine air filters, rather than paying dealership prices for simple jobs. The package included one cabin air filter and one engine air filter, plus a full backup set for the next service interval.
Both filters installed easily and fit the 2018 Honda Odyssey exactly as expected. No trimming, no forcing, and no alignment issues. The cabin filter seated cleanly in the glove‑box housing, and the engine filter dropped into the airbox without any airflow restriction or sealing gaps.
This setup is ideal for Odyssey owners who want to maintain optimal cabin air quality—especially helpful for families with allergies—and for drivers looking to keep engine airflow unrestricted for the best possible MPG and throttle response. It may not be necessary for anyone who relies exclusively on dealership service or doesn’t perform their own maintenance.
Overall, this is a straightforward, high‑value filter set that installs cleanly and supports both air quality and engine efficiency for DIY‑minded Odyssey owners.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
★★★★★ 5
Auto air filters
Size: 16-22 Pilot, 14-16 MDX
Perfect - product great - installation easy and much cheaper than having dealer or auto shop do it ——
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
★★★★★ 5
Excellent Air filter - Easy installation.
Style: BE-743 1-Pack
Excellent AC and Heater Cabinet odor defense air filter. I noticed immediately the smell coming out of the vents was fresher and the musty smell that was coming from the vents was crisper and cleaner. Very easy installation that you can do yourself and don’t need to pay a shop to do. The price is one of the best online and coms in quickly. It’s very sturdy, filter quality is excellent and it definitely improves the air quality and flow in your car. Fits perfectly like any OEM filter, this is a great buy for the price of an installation that will take you Les then 10 minutes to do yourself.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Great filter and easy installation
Style: BE-159 1-Pack, Style: BE-159 1-Pack
For my 2016 Hyundai Sonata Hybrid Limited. I cannot believe I paid so much more for a brand-name filter that does the same thing as this one. It is made of the same material as the dealer one I took out. Very easy to install, cant believe I paid for this to be done in the past with oil changes. Requires no tools and did not get dirty at all. No mechanical skills needed, especially if you run into trouble and can use YouTube.
PROS
- great quality, cannot tell that it is after-market
- very professionally made, not irregularities seen
- excellent fit in position, no adjustment needed
- very easy to install, cannot believe I paid to have this done in the past
- no mechanical skills needed to install
- great price compared to what big name productions want for the same thing
- cannot tell the difference in air quality between this and the dealer filter I took out
- removes outside odor completely
- did not require tools are getting dirty
CONS
- None
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Fits perfect and works as designed. Flows like OEM and looks well made.
Style: BE-553B 1-Pack
This filter is very comparable to the stock filter. Fits the BMW G20 just like OEM. I would not say it is two times "heavier" as advertised on the box, but it is very comparable to stock. It's the same weight and similar construction. BMW has a very robust cabin filter. This will be my go to. I did purchase another aftermarket cabin filter that fit well, but was thin, flimsy and had a bad chemical odor. This one is fine and airflow is the same as OEM. I change them every year or so. I don't worry too much about longevity with cabin filters personally.
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Reviewed in the United States on May 15, 2026
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