SKU: 33346284351

Pequeño libro de adidas: La historia de la icónica marca deportiva

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Pequeño libro de adidas: La historia de la icónica marca deportiva160 pages Hardcover * Descubra la legendaria historia de Adidas, la marca de las tres bandas inconfundibles que han conquistado el mundo. * En esta gua ilustrada, Josh Sims se adentra en la apasionante historia de una de las marcas ms icnicas en la actualidad, desde sus orgenes en un pequeo pueblo de Alemania hasta convertirse en smbolo de calidad, rendimiento e innovacin. * A travs de los diseos ms icnicos de la marca, las innovaciones que

160 pages | Hardcover 

* Descubra la legendaria historia de Adidas, la marca de las tres bandas inconfundibles que han conquistado el mundo.
* En esta guía ilustrada, Josh Sims se adentra en la apasionante historia de una de las marcas más icónicas en la actualidad, desde sus orígenes en un pequeño pueblo de Alemania hasta convertirse en símbolo de calidad, rendimiento e innovación.
* A través de los diseños más icónicos de la marca, las innovaciones que transformaron el sector y su influencia en la cultura pop, este libro representa una lectura esencial para los amantes de las últimas tendencias y de las sneakers.


El rigor germánico y la persistencia de Adidas son los que la han convertido en una de las pocas empresas que han prosperado durante más de un siglo. Y lo ha conseguido tomando no un solo camino, sino muchos: tecnicidad, pero también herencia; deporte, pero también moda. Pocas empresas serían capaces de abarcar tanto el diseño y la fabricación de balones de fútbol como el diseño y la fabricación de zapatos de tacón con cordones. Pero si Adidas detecta un caso razonable para perseguir lo inesperado, no duda en hacerlo.


Es posible que Adidas prefiera seguir considerándose a sí misma una marca de artículos deportivos, pero lo cierto es que se ha convertido en un auténtico árbitro cultural.

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SKU: 33346284351

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