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Description
Digital Transformation Playbook: Rethink Your Business for the Digital AgeRethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 04/05/2016
ISBN: 9780231175449
Pages: 296
Weight: 1.35lbs
Size: 9.10h x 6.40w x 1.10d
Review Citations: Library Journal 03/15/2016 pg. 120
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4.1 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 5
excellent!
Format: Kindle
I think this book was specifically designed for me. Book nerds, enemies to lovers, friends to lovers, slow burn, badass FMC, adorable MMC, great banter, trust issues and oldest daughter issues. The romance and the banter was excellent! Ryan and Josie were great characters. I loved everything about this book. Can’t wait to read the next book by Ali Brady!
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Reviewed in the United States on June 10, 2026
★★★★★ 4
a cute read
Format: Kindle
This was a fun and fast read. Major You’ve Hot Mail vibes. This book was a giant validation of books and reading in general and of the romance genre specifically…not that I needed validation!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 30, 2025
★★★★★ 5
Amazing 'quick' tan
My all time favorite tanning lotion. Won't use anything else. Yes your hands turn brown as you put it on due to the coffee extract but so do you after laying in the sun for less than an hour!!! Ready for tan lines & summer sunshine!
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Reviewed in the United States on March 7, 2025
★★★★★ 5
Works great
It’s tanning lotion and works well and smells good. Kinda all you need to know.
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Reviewed in the United States on April 12, 2026
★★★★★ 5
Have bought multiple times!
You might smell like coffee but you'll be tan :)
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Reviewed in the United States on September 27, 2025
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