Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave

Sunday Drives: Nostalgic Reminiscing with the Best of Burma-ShaveThe Burma Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma Shave signs appeared in every state except Arizona, Nevada and New

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

Binding Type: Paperback
Publisher: iUniverse
Published: 04/18/2006
ISBN: 9780595393244
Pages: 120
Weight: 0.41lbs
Size: 9.00h x 6.00w x 0.28d