SKU: 85031310117

Advertising and Consumer Society: A Critical Introduction

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Advertising and Consumer Society: A Critical IntroductionOverview This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media

Overview

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising.

From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising.

Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

ISBN: 9781000854718R365

Edition: 2

Publisher: Routledge

Format: Digital

GUST Course: MCM 101, MCM 209

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SKU: 85031310117

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Shari O
Dallas, US
★★★★★ 5
Great Toy in Spite of Everything.
Color: Purple
My dog is a border collie. She loves chewing, fetching, tug of war and catch. The first day we had this toy she chewed off two of the feet. I didn't give it much of a life span. Two weeks later she chewed off a third foot. Miraculously no stuffing was exposed. It has now been a month and the toy is still going strong, albeit with one foot! She loves it. It is now June 1st. It has been almost three months and I am retiring the toy. It no longer has any feet and the tail has been ripped open and stuffing is coming out. All in all I think I got my money's worth from this toy. I ordered another one. She still loves it!
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Reviewed in the United States on March 29, 2014
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lynette Lane
Carnegie, US
★★★★★ 5
Toys
Color: Orange
My dog loves this
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Reviewed in the United States on June 5, 2026
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KEB
Port Orchard, US
★★★★★ 4
Awesome, but not the best squeakers.
Color: Purple
I bought the orange gecko for my 5-month-old Corgi puppy. He absolutely loves it. He came up with a "game" (sort of) where if I pick it up and start squeaking one of the ends/squeakers really quickly over and over, he'll grab the other end/squeaker and start doing the same thing with me. It was really cute until one of the squeakers stopped working about a week after I bought it... but I guess the toy wasn't too expensive, and he doesn't really seem to mind that one of the squeakers doesn't work anymore. I might buy another next time I do an Amazon order (so I can get the free shipping) and see if it lasts a little longer.
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Reviewed in the United States on August 2, 2013
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W. Dietrich
New York, US
★★★★★ 5
Great Toy For a Great Price
Color: Purple
My Aussie loves toys and plays with them as though she is a small child. She has a basket and will go to the basket and dig through it until she finds what she is looking for. Lately she has been using the bungee gecko as her toy of choice. She gets bored easily and will rip the stuffing out of most toys, the fact that this one has lasted 6 weeks or so is impressive with no rips, holes or missing limbs. Her favorite way to play is to come over to me and nudge me to play tug of war and we have broke many toys this way but so far we can play tug a war several minutes at a time and the gecko is still in one piece. For the price which is considerable less than some of her other toys I have already ordered a couple of replacements for the future. This is a great well built dog toy that has has a lot of give and can be stretched without ripping.
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Reviewed in the United States on May 3, 2013
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ynk
Fort Morgan, US
★★★★★ 3
No longer as durable
Color: Purple
I have one of these that has made it through 2 dogs but now the bungee is stretched out. It's been such a well loved toy I recently got another one. They've changed the plush fabric. The old one was indestructible. This new one is much thinner and easily torn. I wish they would go back to the old plush fabric.
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Reviewed in the United States on February 4, 2024

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