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Description
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair ColorColor: LB02 Extra Light Natural Blonde Size: Pack of 1 Product Description Superior Preference at home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color thats fade defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color wont look dull or brassy. We pair our translucent gel hair dye formula with our
Color:LB02 Extra Light Natural Blonde | Size:Pack of 1
Product Description
Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color.
Brand Story
By L'Oreal Paris
From the Manufacturer
Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert.
If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives.
Phone: 1-888-768-2914
Monday-Friday, 9:00 AM-5:30PM ET
See more- SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk & shine.
- FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.
- L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
- LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
- L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.4 ★★★★★
Based on 1693 reviews
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Product Reviews
★★★★★ 5
Results!!
I have been using this product daily for just over two years. It’s one of those things that you just put into your daily routine and sort of forget about it.
I usually don’t expect to see a huge improvement with any product. I just use them hoping that I will maintain the status quo and that things won’t get too much worse. :)
This past Mother’s Day, I was with my sons and grandkids. I usually avoid letting them take my picture because these darn kids always seem to catch me with an unflattering look on my face. I’m pretty sure they do this on purpose. Anyway, I must not have had my guard up quite enough because when I got home, my phone alerted, and it was pictures, of me, taken incognito. 😎
I cautiously looked, and to my surprise I couldn’t believe how good the skin on my face looked!
I hurriedly scrolled back in my pictures on my phone to find a “before” picture from three years ago and I couldn’t believe my eyes. My skin looks so much better now than it did three years ago.
I wondered, how could this be? The only change that I made was adding this product to my routine a little over two years ago. There is an actual noticeable difference.
Now, I realize that my experience is nowhere near proof beyond all doubt, however, I’m not taking any chances. I will continue to use this product daily.
It’s relatively inexpensive and my results have been great.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Game changer!!
This stuff is amazing! I bought it because there was somewhat of a trend online saying glycolic acid is great for girls with sensitive skin. I’m inclined to agree because I have very dry, sensitive skin and this product works very well on my face and my legs (post shave). This is meant to lightly exfoliate the skin, so if you’ve just shaved your face or skin, a day later, this is great to put on to help prevent any irritation. Also, this is good for dry skin! When I have some dry patches on my face, I buff the dead skin off very gently but thoroughly. Then I use this toner to help prevent it from coming back. I was skeptical this would work because my skin is so extremely dry sometimes, but it really works! It was perfect for doing my makeup with. I use it every once in a while if I need any extra exfoliating. Do bear in mind, though, it smells really bad. I think it’s the witch hazel or something, but the product by itself smells quite gross. Definitely put lotion on a few minutes after it absorbs into the skin. This is a great product and I’m very happy with it. 10/10 when used wisely.
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Reviewed in the United States on August 19, 2025
★★★★★ 5
NOT a "dupe" but has the same results.
I am NOT saying this is a "dupe" or that they are the same in any way because they definitely have different ingredient profiles... so don't come for me... But what I will say is that if you like the first aid beauty radiance pads but don't like the price tag then this may be a cheaper option for you. This is my second bottle of this toner and 3rd tub of pads and for me personally they perform the same.
The Thayers is a little stronger of an exfoliant so if you have sensitive or dry skin do a patch test to see how your skin handles it.
I use it in the morning after I wash my face. It gives my skin a nice glow, removes dead skin and anything left over after washing my face and just like the radiance pads helps my makeup lay so much better. I have cotton tissues that are smooth on 1 side and textured on the other that I use instead of cotton rounds.
I pair it with the Thayers milky toner, maybe some other hydrating toners, a serum, a gel moisturizer and always SPF and even without makeup my skin looks amazing and healthy all day.
This is also a 12oz bottle and lasts a long time because you don't need to use a lot for it to do it's job.
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Reviewed in the United States on July 1, 2025
★★★★★ 4
Expensive
Works well but so does TN Dickinson’s at a better price.
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Reviewed in the United States on October 30, 2025
★★★★★ 5
Good price
Great toner. Light weight and it has a good smell to it. Good price for the size.
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Reviewed in the United States on January 20, 2026