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Description
Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
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4.7 ★★★★★
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★★★★★ 5
Excellent Power Strip for Convenient Charging Options
I recently purchased the HOPOW Flat Plug Power Strip for my son's desk, and it has been an excellent addition to his workspace. This power strip offers a range of convenient features that have greatly impressed me.
First and foremost, the inclusion of USB A and USB C charging options is a game-changer. It's incredibly convenient to have both options readily accessible on the top of the power strip rather than tucked away on the side. This design choice ensures easy and quick charging for various devices without any hassle.
One aspect that sets this power strip apart is the individual switches with LEDs for each plug. These switches provide an added level of control, allowing me to turn off specific devices when not in use without affecting others. The LEDs also serve as handy indicators, making it easy to identify which devices are powered on at a glance.
In terms of build quality, the HOPOW Flat Plug Power Strip has truly impressed me. It feels solid and durable, giving me confidence that it will withstand regular use. The flat plug design is a clever addition, as it allows the power strip to sit flush against the wall, saving valuable space on my son's desk.
Overall, I am extremely pleased with my purchase of the HOPOW Flat Plug Power Strip. Its convenient USB charging options, easily accessible plugs, individual switches with LEDs, and impressive build quality have made it an invaluable asset for my son's desk. I highly recommend this power strip to anyone in need of a reliable and user-friendly charging solution.
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Reviewed in the United States on June 27, 2023
★★★★★ 5
switched each outlet extension cord
This is a great extension cord. The plug is flat to the wall and offset so you can use 2 plugs together in one double wall outlet. The extension cord has a switch for each outlet to turn on or off each outlet. You can control all your lights and fans from one place, also has USB-C = 2each and USB-A = 2each. Cord is extra long to find a wall outlet, colored white to blend in.
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Reviewed in the United States on December 9, 2025
★★★★★ 5
Great Power Strip to save energy.
I bought this power strip for my coffee maker, frothier, and water purification system. All of these items are never in use all day long and pull electricity if remained plugged in. Which means they cost me money when not in use. This power strip makes it energy efficient to have appliances plugged in and ready to use while saving on energy costs. I used my label maker to identify which switch was which. I plugged in the appliances to the power strip and shut off all the switches. And it works great. When I want to turn on the coffee machine I flip the switch that says Coffee Machine and know that I am only turning on that one appliance not all. That is the problem with most power strips. You have a master switch that turns them all on. This power strip turns one on at a time. Or you can turn all on by flipping each switch or two on at the same time. You are in control. I liked it so much that I bought two more. One for the kitchen appliances (Foodsaver, hot water kettle, etc.) and one for the home office. Can turn on shredder, and other computer devices as I need to.
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Reviewed in the United States on August 16, 2023
★★★★★ 5
Does the job
Size: 10 Ft (Type B with Clamp), Color: White
I think the clamp could be some show shorter, but the product looks nice and minimalistic and works perfectly.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Solved Specific Need
Size: 10 Ft (Type B with Clamp), Color: White
Nice product which solved a problem of needing USB power clamped to a very thick work table. Most power strips with a clamp do not accommodate thick tables between 1.75" and 2" so I was happy to find this one. Successfully provides power to all my USB devices even a laptop (although charging is a bit slower compared to the OEM power adapter).
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Reviewed in the United States on January 30, 2026
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