SKU: 75442982222

Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs

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Everyday Fashions of the Twenties: As Pictured in Sears and Other CatalogsThe Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U. S. Post Office. More conservative than the up to the minute fashion shops,

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.
Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and bobbed hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.
You'll find here a marvelous panorama of smart, modish, chic, stylish, and ultra fashionable apparel, as well as more traditional garments: for women and misses there are Middy blouses, Russian boots modeled by Gloria Swanson, Bob hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.
For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.



Binding Type: Paperback
Publisher: Dover Publications
Published: 12/01/1981
ISBN: 9780486241340
Pages: 160
Weight: 1.36lbs
Size: 11.94h x 9.00w x 0.36d
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SKU: 75442982222

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Kelsey Ruud
Natrona Heights, US
★★★★★ 4
Good quality desk for the money
Color: White, Size: 40inch without Power Outlet
Overall this is nice little desk, cute, sturdy, and relatively easy to put together by myself. I took one star off because the bottoms of the desk drawers was missing. I contacted the seller and initially got a pretty quick response that the manufacturer would send replacement pieces and provide the shipping tracking information from the warehouse as soon as they had it. Then a few weeks went by without any word and I couldn't seem to contact anyone again (every link came up broken) so I thought I was essentially ghosted. But then they did contact me with the tracking information and eventually sent the replacement drawer flats. So it took almost two months to resolve but I did get the missing pieces and overall I'm pretty happy with this desk as it was exactly what I wanted for my small home office.
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Reviewed in the United States on June 29, 2024
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Shah Zahory
Phoenix, US
★★★★★ 5
Good value for the money
Color: Black, Size: 40inch without Power Outlet
Quality materials. Everything went together as it should. Good value for the money.
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Reviewed in the United States on February 1, 2026
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Sheli Riley
Louisville, US
★★★★★ 5
Perfect desk for a bedroom
Color: White, Size: 40inch without Power Outlet, Color: White, Size: 40inch without Power Outlet
Perfect desk for a bedroom. Easy to install and looks great.
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Reviewed in the United States on February 28, 2026
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Ben K
Massapequa, US
★★★★★ 5
Looks good and is sturdy.
Color: Soft White, Size: 40inch without Power Outlet
Looks good and is sturdy. Uses white stickers to cover the screws rather than plugs
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Reviewed in the United States on February 13, 2026
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Sandra Chavez
Cuba, US
★★★★★ 3
Not a sturdy construction
Color: White, Size: 40inch without Power Outlet
I was excited about this purchase until I tried to assemble it. I bought this desk because i liked the design and the size. It also had great reviews as a sturdy desk. One of the joints fell apart. Parts of the desk have lock in screws wile other joints have these smaller locks that don't really work. I didn't return it because it's to heavy for me to re-box. I'm 66. I'm really disappointed. I wish furniture came already assembled. Hard to find these days. I guess I'll go back to purchasing real wood items from Facebook Market Place and thrift stores.
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Reviewed in the United States on March 3, 2025

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