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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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4.8 ★★★★★
Based on 386 reviews
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Product Reviews
★★★★★ 5
Decent tool
Color: Black
Fit fine worked as described
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2026
★★★★★ 5
Worth it if you dont want your oil cap to get damaged.
Color: Black
I used to use a regular filter clamp form by oil filter cap and it was damaging it. I bought this and it was definitely worth it. If anyone is wondering I have a 2007 bmw 335i e93 and it was a perfect fit.
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Reviewed in the United States on July 22, 2025
★★★★★ 5
Works
Color: Black
Fits on my 2018 X6
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Reviewed in the United States on November 6, 2025
★★★★★ 5
Fits 2011 335xi n55 prefect
Fits my 2011 335xi n55 engine perfectly. Comes on and off easily and gets the filter loose quickly. Amazing quality
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Reviewed in the United States on March 15, 2026
★★★★★ 5
Works perfect for BMW S63 engine.
I used this to change the oil on my BMW M8 with the S63 engine. It was a perfect fit. It extended far enough onto the filter housing to be quite secure with no risk of slipping off and stripping the housing. It was snug on the housing and did not bind up due to having a loose fit. The tool feels well-built and I suspect it will outlive me given my occasional personal use. It would still probably hold up well even for daily shop use as long as it was not abused (repeatedly dropped, slammed around, etc).
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Reviewed in the United States on September 8, 2025
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