SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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Larry Emanuel
Draper, US
★★★★★ 4
Okay for privacy, not a sound wall
Color: Gray, Size: 72" wide, 66" Tall
Ordered this for a home office, it is easy to put the panels together, one man job. They look nice, stand up well, and gave privacy and seperation. You can tack a white board to them. These panels have absolutely no sound reducing properties that I can ascertain, so if you are ordering them as 'accoustic" type panels you will probably be disappointed. For making a cubicle they perform well.
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Reviewed in the United States on April 19, 2021
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Camila
Chelsea, US
★★★★★ 5
Noise control
Color: Dark Gray, Size: 72" wide, 66" Tall
Great for office spaces that are close together. Easy to install and easy to move. Very well made. Great value. Easy to move around.
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Reviewed in the United States on August 12, 2025
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Jennifer Perez-Batista
Grantham, US
★★★★★ 1
I DO NOT RECOMMEND
Color: Dark Gray, Size: 72" wide, 66" Tall
I got this primarily for the acoustic wall feature but it does not block any sound whatsoever. It's just a mobile, overpriced wall. The only privacy it provides it blocking you from view but the same could be done with some cardboard for a fraction of the price. Not only is it not as described but they are requiring that I pay not only to ship it back for return but is also requiring that I pay for the shipping label. So I will be paying around $150 to get my $400 refund. Unacceptable. DO NOT BUY
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Reviewed in the United States on March 14, 2025
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Baton de Colle
Birmingham, US
★★★★★ 5
These work great for home office.
Color: Gray, Size: 24" wide, 66" Tall
I was looking for something to block background for a home office, so I wouldn't have to use the distracting background filters. These work great and give my backdrop a more professional appearance. They are very easy to install. The box arrived with a few shipping holes, but packaging was sufficient to avoid any product damage.
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Cuba, US
★★★★★ 5
Simple and useful.
Color: Gray, Size: 72" wide, 66" Tall
Really useful and functional. The feet can fall off when picking up but not too much of an issue.
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Reviewed in the United States on October 23, 2025

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