SKU: 63590167352

The So What Strategy Revised Edition

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Description

The So What Strategy Revised EditionSo What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But

So What?
Where's this going?
Why do I need to know this?

These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?

Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?

In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.

You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:

1. Understand why mastering storylining is worth the investment.

2. Learn how to use a storyline to identify and harness the 'So what'.

3. Master the seven classic storyline patterns.

4. Use storylines to shape the communication you share.

5. Introduce storylining in your business.

Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?



Binding Type: Paperback
Publisher: Michael Hanrahan Publishing
Published: 02/15/2019
ISBN: 9780648402565
Pages: 144
Weight: 0.47lbs
Size: 9.21h x 6.14w x 0.31d
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SKU: 63590167352

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Kristin Miller
Lake Worth, US
★★★★★ 5
Love these!!!
Size: 42inch Tall (NOT included wood planks), Color: Black
Super sturdy..looks excellent. Industrial and clean lines....lots of space for our kids bathroom. The wood does not come with it but was easy to get lowes. We actually added another shelf on the top bracket to make 4 shelves. They're nice and wide to fit baskets and organize things. For teenagers bathroom! My husband installed by himself and he isn't the handiest of guys but it it wasn't bad. I do recommend getting pipe fastners to secure the boards to the pipes so they don't shift around
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Reviewed in the United States on June 2, 2021
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S. Meunier
Belleville, US
★★★★★ 5
Nice pipe shelves! Excellent quality!
Size: 28inch Tall (NOT included wood planks), Color: Black
I really like the fact that the pieces were already painted. I compared the cost of the unit to buying the pieces from the big box store and this was far more cost effective for me. The installation went well and I ended up creating a template for installation. For the template, I measured the width of one of the flanges (part that mounts to the wall), cut a piece of material the same width. I found the center and drew a line down the middle. I then placed the section with top and bottom holes over the center line and then marked the other two holes. I then drilled out the holes, put on wall and used level to plumb. I used small pilot drill bit to drill through the template into the wall. One thing to note is that I did not use the included anchors instead opting for some from the big box store.
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Reviewed in the United States on March 29, 2020
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hman
Pawtucket, US
★★★★★ 5
Well built and priced
Size: 42inch Tall (NOT included wood planks), Color: Black
I saw these on line and decided I could probably just build one on my own. After pricing the parts out at the local hardware store, it was almost the same price, and opted for the less hassle pre-fab online kit. The material is well made, same as the hardware store, except the threads are shorter for easier assembly, and its painted for a cleaner look. I bought the 12"Dx42"L kit, and although I knew the measurements, it was a lot more massive than it looked in the picture. An 8' or 10"x 24"L kit would have fit my needs better. I only assembled 2 of the 3 sections, and will use the single section leftover for another shelf elsewhere, so it wasn't a problem. I'm happy with the end result and would recommend.
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Reviewed in the United States on June 28, 2020
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Amazon Customer
Pawtucket, US
★★★★★ 5
So beautiful!
Size: 42inch Tall (NOT included wood planks), Color: Black, Size: 42inch Tall (NOT included wood planks), Color: Black
The poles are very sturdy. The order doesn’t come with wood but I only spent ~$15-20 on the wood and stain needed to shelve the poles. The only complaint I have is it was hard to install; mostly due to my lack of experience. It took most of the day to install and stain and cute the shelves. The poles weren’t completely flush to the wall and I couldn’t figure it out for the life of me. I love the way these turned out and I know these shelves will be coming with me to the next home I have. 10/10 would recommend, even with the hard installation. SO worth it.
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Reviewed in the United States on July 26, 2019
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R
Waukegan, US
★★★★★ 5
Strong legs, somewhat industrial but trendy also
Size: side table leg
Good legs, some what utilitarian or industrial, they are strong as they are made out of pipe, and assembly is fairly easy once you get the idea of how it goes together. They are roughly 1.5 feet across maybe a bit less adjustable height on each leg, if you have wood floors you may want to put a pad under each leg as they are full metal pipes. Pretty interesting idea and does not cost much.
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Reviewed in the United States on May 31, 2026

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