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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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★★★★★ 5
Color me impressed!
Color: Stainless Steel
Color me impressed! So far I really like this Typhur Sync oven. My first test was a frozen pizza. Unfortunately, it was overcooked. I really can't remember at this moment the exact temperature/time settings I used. (Probably used the box directions.) However, next time I'm going to just select the pizza setting on the oven and trust it. This is a convection oven, so I shouldn't have used the box directions. My next test was a big one. I cooked a 5.6 pound rib roast for Christmas. I selected “beef”, then “medium well”, then hit start. After the preheat was completed, I put the roast in the oven. Of course, before putting it in the oven I inserted the wireless temperature probe. I had taken the roast out of the fridge to let it get to room temperature an hour or so earlier. The probe said its internal temperature was 56 degrees, and the target temperature would be 140 degrees. I looked at other ovens as well, but selected this Typhur for its wireless probe and phone app that would track the oven progress and alert me when it was completed. The oven is downstairs, and this app would save me much stair work. It worked great! Love the little app. I checked the app from time to time for cooking progress, and it would tell me its current internal temperature and the target temperature. Also told me the time to completion. Amazing. It “dinged” my phone when the oven was done. I went downstairs and removed the roast. It looked fantastic. Of course while sitting on the counter top, the roast continued to cook internally while we were getting everything else set up on the dining table, thereby making it more like “well done” when we were finally ready to eat. After slicing it, the meat looked great. Not as pink as I wanted, but that was due to the “internal cooking” it did. I think next time, I'm selecting “medium”. Then it might be more like “medium well” when we're ready to eat. Also, did I mention that the cook time was just a little over 90 minutes? Couldn't believe how fast it cooked. My next test was cooking a pork tenderloin “medium well”. It took 33 minutes, and turned out great. Again, I'm very happy with this purchase. Back story... Years ago we remodeled our kitchen in a previous house, and not wanting to discard a perfectly good wall oven, I built a box for it and kept the oven in our garage to act as our second oven. Well, after 26 years it finally started failing. (Couldn't blame it for all the hot summer and cold winter cycles it went through.) Repair cost would be unreasonably high, even if the parts were available. Looking to replace it would cost anywhere between $450 (for a “no name” oven) and $1000 or more (for a “known brand” oven). I then saw these counter top ovens. After some study, I gambled and selected this Typhur Sync for $230 (also a “no name” brand to me at the time). Glad I did.
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Reviewed in the United States on December 28, 2025
★★★★★ 5
Good little oven
Color: Stainless Steel
Delivery was prompt. Wasn’t sure what to expect on the oven but the controls were fairly intuitive and have used several of the settings. Performs well on everything that we’ve used it for. The instructions are basic but adequate to get you cooking. The size was a little larger than anticipated, it is deeper and takes up more counterspace but you can cook a chicken in it! Looks great sitting on the counter. Not too industrial and the buttons and knobs make changing settings easy.
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Reviewed in the United States on January 19, 2026
★★★★★ 5
We love it!
Color: Stainless Steel, Color: Stainless Steel
Simply said, it’s great!
My wife absolutely loves this little oven. It has a bunch of options to choose from for cooking. You can use it as an air fryer, oven, you can cook perfect crispy wings, as well as a nice piece of steak with the included thermometer.
Since it’s very little compared to the regular house stove, its much easier and quicker to clean it.
It’s a must have for any home!
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Reviewed in the United States on February 15, 2026
★★★★★ 4
Best Toaster Oven Ever!
Color: Stainless Steel
I've had the oven about a week now and have used it numerous times. The air fried wings came out perfect. The oven baked chicken was perfectly cooked thanks to the probe and crisped up nicely. Toast is fast and just the right color each time. I give the oven high marks for the value and features. The oven's performance exceeds my expectations. The only reason I did not give this gem 5 stars is due to the oven door handle. When open, the door handle hits the counter top preventing it from opening fully. When the oven is hot, pulling something out is an issue due to the door not opening fully. Otherwise, I highly recommend this oven.
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Reviewed in the United States on December 26, 2025
★★★★★ 5
Great Product and Great Customer Service
Color: Stainless Steel
This little countertop oven checks all of the boxes for me.
First, even at its highest tempeture for baking bread at 450 the outside of the unit is warm to the touch but will not burn your hand.
It has all of the settings one would want for an oven to do icluding, reheat, PROOF (for bread) broil, stay warm etc. I love it and the best of all of this was my experience with their customer service. I started having an electrical glich with the unit soon after I bought it and reported the problem to the company. Well, then it stopped having that problem but intermittently did. The light would come on by itself and sometimes I could not get the oven to turn on. So, this ensued off and on for several months until I decided to once again contact customer service to report my problem. They took my information and then informed me that they would be happy to replace the unit. All I needed to do was send my unit back after receiving the replacement. Which they did and I did and VOILA, problem solved just like that. No rigamarole, no hassle just excellent customer service.
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Reviewed in the United States on May 1, 2026
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