SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Rodolfo Salazar Jr
Houston, US
★★★★★ 5
The shelf is sturdy and relatively easy to asseble.
The instructions were relatively easy to follow, and the assembly took about an hour to complete. The shelf is sturdy.
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Reviewed in the United States on December 28, 2025
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Sharon Willman
New York, US
★★★★★ 5
Great quality
Color: Black
Bought this for my son's room granted he is a 21 or old gamer but he loves it . Very good quality. Would definitely buy again.
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Reviewed in the United States on April 7, 2026
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Richard A. Deryck
Grantham, US
★★★★★ 4
Perfect
Color: Sliver Gray
You should onky use hand screwdriver not a power one. At least til it's all tight already.
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Reviewed in the United States on December 19, 2025
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Dee
Birmingham, US
★★★★★ 5
Looks really nice
Color: Black
Nice shelf, does not take too much space and looks really nice. I purchased mine in black and have it in the kitchen. Easy to put together only downside is that a few of the attachments did not have a hole to screw the side frame together. Other than that, the shelf is worth it.
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Reviewed in the United States on November 26, 2024
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Someone Z
Pawtucket, US
★★★★★ 5
Easy to assemble
Great purchase
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Reviewed in the United States on May 16, 2026

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