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Description
Words That Work: It's Not What You Say, It's What People HearThe nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.Binding Type: Paperback
Publisher: Hachette Books
Published: 08/01/2008
ISBN: 9781401309299
Pages: 324
Weight: 0.68lbs
Size: 8.04h x 5.32w x 0.95d
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4.3 ★★★★★
Based on 9 reviews
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Product Reviews
★★★★★ 5
Beautiful and trendy especially with minor adjustments!
Color: Red, Color: Red
The satin fabric of the bag is of great quality. Thick and resistant to snags. I partied all night with it and it held up beautifully. The color saturation of the red was perfect and against my dark dress was a perfect pop of dramatic color contrast.
Notes: The magnetic closure is strong but doesn't form a complete closure because there are only two magnets. Don't turn the bag upside down or small items can fall out. There was a strong chemically smell that dissipated after a week of airing out and adding a few drops of perfume to a tissue that I kept inside the bag.
I wanted a "dumpling" clutch so I altered it slightly. First I colored over the gold closure with nail polish to match the fabric color. There is something about the gold tone that detracted from the elegance. Then I added a stitch to the bottom and top corners to round the shape a bit. See pics I can hardly sew on buttons so if I could do it, anyone can! The fabric is well lined and has just enough structure to it to hold the dumpling effect without becoming too slouchy looking.
The chain is nice with more elegant looking clasps than other similarly priced bags, but I didn’t use it because I wanted a clutch. Under my arm or in my hand as a clutch this was light and comfortable.
Got lots of compliments and questions about where I got it. Overall a fantastic buy.
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Reviewed in the United States on October 14, 2023
★★★★★ 5
Roomy, Quality and Versatile
Color: Navy
Very nice quality and appearance. Large enough for wallet, phone, etc. Easily converted from clutch to shoulder purse with removable chain. Handle trim and chain are gold color. Wish it silver but very pleased overall and feel it is a good value.
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Reviewed in the United States on September 11, 2025
★★★★★ 5
Love it
Color: Champagne
So beautiful
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Reviewed in the United States on May 24, 2026
★★★★★ 3
Beautiful clutch... but chain is defective
Color: Navy, Color: Navy
This is a really beautiful clutch and the size inside is perfect for your necessities. (lip balm, hand sanitizer, pocket tissues, husbands inhaler, hand cream) I really loved that about it however, the chain which is the only option to not holding it all night is terrible. I bought this clutch for a gala but the chain got stuck on my dress just the first time I tried it on. I wish there was another option so I don't have to hold it all night. The chain is really bad quality. It will shred my lace dress. Also the chain is super long. Like too long to actually wear on on side. Or it would fall off all the time. I am 5'9 and this chain to super long for me. You would have to wear it as a cross body- and that does not look nice with formal attire. Returning.
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Reviewed in the United States on January 20, 2019
★★★★★ 5
Versatile
Color: Taupe
Beautiful bag. I love it. Compliments any outfit.
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Reviewed in the United States on May 14, 2025
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