If Youre In A Dogfight Become A Cat
SKU: 51499917391

If Youre In A Dogfight Become A Cat

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If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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Gina Alpi
Cuba, US
★★★★★ 4
Works well, burns eyes.
Size: 120 Count (Pack of 1)
This is a good product if you use it to remove eye make up or eyebrows which you can get away with using 1 pad. Affordable, effective, and gets the job done. Only downside is the smell and it burns if it gets into your eyes.
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Reviewed in the United States on May 26, 2025
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FACSLady
Massapequa, US
★★★★★ 5
Great product!
Size: 80 Count (Pack of 1)
I use these makeup remover wipes daily. I have subscribed to these for years. They do not irritate my eyes and they always remove my eye makeup well.
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Reviewed in the United States on May 23, 2026
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Customer
Bozeman, US
★★★★★ 5
Very small Micellar eye wipe
Size: 120 Count (Pack of 1)
I appreciate the concept of an eye wash using Micellar wipes and like the Almaty brand but these wipes are so thin and small that it’s difficult to get them out of the jar individually and to use them to wipe even a small area ie the eye If a bit thicker and larger in diameter it might be a viable product
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Reviewed in the United States on May 24, 2026
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PR
Los Angeles, US
★★★★★ 3
just ok
Size: 120 Count (Pack of 1)
does not remove waterproof mascara without several wipes
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Reviewed in the United States on March 16, 2026
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iReviewForYou
Boise, US
★★★★★ 5
Good for sensitive, breakout prone skin
Size: 80 Count (Pack of 1)
Takes makeup off my extremely sensitive skin without irritation or breakouts! I even used it to remove Halloween makeup from my daughter's face. One pad does a lot of work so the tub really lasts. Good price point!
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Reviewed in the United States on May 7, 2026

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