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Description
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d
Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Worth every penny.
Size: 2'6" x 5', Color: Black
It has been my experience that this rug and this company is fabulous if you need or if you want something that’s rich well-made well thought of sheepskin rug you can’t go wrong with this company they take pride in their work I mean by this if you want a sheepskin rug buy from this company. This was the one that I bought and I cannot tell you how gorgeous it is. It saves money because it costs money when you buy cheap you buy twice you buy this. You can forget about it. That’s how good it is.. The weight is perfect. The color is rich and the price there is really no price for something. That is excellent because I’ve been looking around for rugs like this for different creations and decorative tableau and there’s a lot of junk out there..
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Reviewed in the United States on May 28, 2026
★★★★★ 4
Not as pictured, but ...
Buyers should note that the advertised photo shows a white rug with gray tips, but the rug I received has a lot of yellow in. Despite the difference, I've decided to keep it because it is a beautiful rug and very soft.
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Reviewed in the United States on January 19, 2025
★★★★★ 5
Great looking
Size: 2'10" x 3'10" (Rectangular), Color: Grey Tip, Size: 2'10" x 3'10" (Rectangular), Color: Grey Tip
This rug is a fabulous quality for the price!! Thick, soft, great looking. They ship it with a brush and a storage bag... highly impressed. This is my 3rd fur shag from this company. I have 2 cream ones in my master. Im going to order a black one too, just to change it up.
Zero smell, functional, nice size, durable... im in love!! It would look very cool on a chair, the back of a couch next to the FP, or even on a bed.... authentically pleasing for sure.
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Reviewed in the United States on December 6, 2024
★★★★★ 5
Gorgeous, thick and soft.
Size: 2'10" x 3'10" (Rectangular), Color: Grey Tip, Size: 2'10" x 3'10" (Rectangular), Color: Grey Tip
Absolutely gorgeous! Quality is excellent. I purchased three prior to this from different companies, and returned them. Finally came across this company and truly love the texture and look. This pelt is real sheepskin, NOT felt backing like some. The real deal.
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Reviewed in the United States on November 15, 2025
★★★★★ 5
High quality and GORgeous!
Size: 2' x 3' (Sheepskin shape), Color: Creamy Gray, Size: 2' x 3' (Sheepskin shape), Color: Creamy Gray
I was hesitant to order this online but oh my GAWD, it's so much better than I thought it'd be. Soft and warm, and cozy. Far exceeded my expectations, and really took the Eames to the next level. Highly recommend.
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Reviewed in the United States on May 27, 2026