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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.2 ★★★★★
Based on 11 reviews
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Product Reviews
★★★★★ 5
Great shoes!
Size: 5 Big Kid, Color: Light Grass Green
This is my second time purchasing these shoes!
Not only are they stylish and well made, but they are comfortable! These have been used as running shoes, they have great support and suitable for long distances. The fit is true to size.
Thank you!
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Reviewed in the United States on April 16, 2026
★★★★★ 4
Shoe laces aren't great.
Size: 3 Big Kid, Color: Black White
I bought these RUNSIDE kids tennis shoes for everyday wear and school, and overall they’re lightweight, breathable, and comfortable for active use. My child liked how easy they were to put on, and they worked well for running and general play.
The shoes themselves feel flexible and pretty comfortable for the price point. The upper material is breathable, which helps during sports or warmer weather, and they don’t feel heavy on the feet.
However, the main issue is the original shoelaces. They constantly came untied no matter how they were tied, which became frustrating pretty quickly during the day. We ended up replacing them with better-quality laces, and that solved the problem.
Pros:
* Lightweight and comfortable for kids
* Breathable material works well for active use
* Easy for everyday wear and school
* Good fit for the price
Cons:
* Original shoelaces do not stay tied well
* Laces needed to be replaced for practical use
Overall, these are solid budget-friendly kids’ sneakers that work well once the laces are swapped out. The shoe itself is comfortable and functional, but the included laces are definitely a weak point.
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Reviewed in the United States on June 4, 2026
★★★★★ 5
Great shoes
Size: 8 Toddler, Color: Camouflage Gray
Bought these for my three-year-old son, they fit great and they are easy for him to slide on himself. The laces seem to come untied a lot, but otherwise we love them!
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Perfect for Active Kids
Size: 4 Big Kid, Color: Black, Size: 4 Big Kid, Color: Black
My son loves these shoes. He says they’re really comfortable and lightweight, and he can run and play in them easily. So far they’ve held up well. He can fit them. Non Velcro and slip resistant.
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Reviewed in the United States on May 2, 2026
★★★★★ 3
Good, but not great! Insert kept falling out.
Size: 3 Big Kid, Color: Black
I bought these for my 8 year old and the insert was loose and had to be played with multiple times before I could get it to stay in place. I eventually had to place a double sided sticky pad to get the insert to stay.
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Reviewed in the United States on June 8, 2026