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Description
Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the MarketplaceBehind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: How to understand customer needs and value drivers. How to
Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system.
In this powerful and practical book you will learn the following:
- How to understand customer needs and value drivers.
- How to segment your markets and customers.
- How to analyze customer, competitor and market data to develop superior marketing plans.
- How to translate marketing plans into actionable sales and customer plans.
- How to work with templates and actual plans to guide your own business.
- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
Binding Type: Paperback
Publisher: Trafford Publishing
Published: 02/14/2005
ISBN: 9781412021784
Pages: 156
Weight: 0.67lbs
Size: 9.25h x 7.50w x 0.37d
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