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Description
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They DoWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.Binding Type: Paperback
Publisher: Crown Business
Published: 07/17/2007
ISBN: 9780767920575
Pages: 213
Weight: 0.45lbs
Size: 8.10h x 5.50w x 0.80d
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★★★★★ 5
OEM Quality.
Exact fit.
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Reviewed in the United States on April 7, 2026
★★★★★ 5
Quality
Quick shipping and good quality materials.
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Reviewed in the United States on December 1, 2025
★★★★★ 5
Perfect fit!
Perfect fit!!
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Reviewed in the United States on October 5, 2025
★★★★★ 5
Good quality fits 2025 Civic Hybrid
The filters are good quality. I did not find any instructions, but then again, the tube is full of them. Compaitble with 2025 Civic Hybrid. The engine filter have a bit of a chemical smell, but the air cabin filter does not. The cabin filter has an interesting yellow color.
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Reviewed in the United States on February 13, 2026
★★★★★ 4
Quality filters for a decent price
The engine filter is model # JMAJ20. I am not sure of the cabin filter model #. I have a 2026 Honda CRV Hybrid 2.0L Sport Touring. These should fit as almost everything matches between the 2025 and 2026. I have not yet needed to swap the filters in the new vehicle. These filters will be stored for future replacement.
The filters appear to be well made. This is a decent price fortwo filters. The engine filter's gasket is a little wavy but it should be ok to form fit once inserted into the car.
The engine filter is in a retail box without a plastic wrapper but the cabin filter is just a plain cardboard box inside a plastic wrapper. This might be challenging to remember what is in the box later once the filter needs to be replaced unless I write the information onto the box. I am unsure if the lack of a wrapper for the engine filter will affect the filter while stored.
I did not notice a smell to these but I am not sensitive to smell.
I would get these again.
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Reviewed in the United States on October 14, 2025