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Description
The Manager's Guide to Distribution ChannelsChannel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go to market strategies for refining channel strategies and managing distribution relationships. Self assessment tools combine with realworld cases and examples to
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 05/07/2004
ISBN: 9780071428682
Pages: 225
Weight: 1.16lbs
Size: 9.02h x 6.24w x 0.95d
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