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Description
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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4.1 ★★★★★
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Product Reviews
★★★★★ 4
For marriage or for life?
Format: Paperback
My fiancé and I bought this book through the recommendation of a friend. We really enjoyed going through this book together as Mr. and Mrs. Chan discuss the importance of Christianity not only in marriage but also in our day to day lifestyles. Before starting "You and Me Forever," my fiancé and I had recently finished "The Meaning of Marriage" by Tim Keller, which I would highly recommend anyone who is interested in getting a fundamental view on marriage in the light of the gospel. Both books are similar in the aspect of this topic, however, "You and Me Forever" was a great book to read because it was not a overly saturated religious book about marriage. This book really challenges the readers to live to not only think of marriage in the light of the gospel but also their daily lives.
So many marriage books are just that, marriage books. Do this, do that, and you will have a successful marriage. This book is unique in the sense of really pushing the reader to dig deeper in their spiritual life. Encouraging the growth in their heart rather than just biblically saturated "go to advice" for a better or stronger marriage.
I would highly recommend this book to anyone, whether you are married, single, young or old. This book gives a great view of what your marriage, life, and heart should look like in the light of eternity!
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Reviewed in the United States on June 4, 2015
★★★★★ 5
Most important marriage book
Format: Paperback
This book is excellent and a must read for every Christian who’s married. This draws our attention off ourselves and even a “great marriage” and focuses our attention and eyes on CHRIST and the mission He gave us.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
It's a beautiful, God-exalting
Format: Hardcover
Still reading this with my wife and meeting up to go over the questions. It's a beautiful, God-exalting, Christ-centered view of marriage and how we are joined together for the mission of God, not just to stare at each other.
An analogy that I always like to use (and I came up with one day randomly) was that my marriage is like a wedding cake. Sure, we bought the cake. Sure, we eat the first slice (and feed each other). But, if that cake doesn't get shared and enjoyed by the people around us, it's not serving it's purpose. In marriage, yes, we serve and love each other first, as is right, but if our marriage is only for us, then I believe we aren't using it the way God intended.
I love Francis and Lisa Chan and this is a great book - not on how to have a great marriage, but how to view marriage in light of eternity and fuel us towards gospel-driven, God-honoring mission. We have only been married two years, but I see now that God is calling us to more, and we want to honor God in all that we do. I will recommend this book to others, but only once I finish the book. I'll update later with a more comprehensive review.
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Reviewed in the United States on January 13, 2015
★★★★★ 5
Excellent Snack but price a bit high
Pattern Name: Strip, Size: 10 Packs (Box)
I do not know how they make these things. But Daisy really loves them. Been buying them for a few years now and they still don't go down in price.
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Reviewed in the United States on June 3, 2026
★★★★★ 1
I Received the Old, Outdated Product
Pattern Name: Strip, Size: 10 Packs (Box)
I have been buying these strips for years and my dog loves them so much that they are the ONLY treat he will eat. I ordered a 10 lb. box that arrived 5/14/26 and received old, brown-labeled product that he won’t touch. I had a white-labeled package left from my past order and he will eat those but not the old, most recently received ones. Thankfully, Amazon issued a refund, but I am hesitant to purchase these again.
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Reviewed in the United States on May 15, 2026