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Description
Strategisches ManagementStrategic issues need to be addressed to ensure companies' successful long term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated.
Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.
| EAN: | 9783170311114 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 8., überarbeitete Auflage, 18008 |
| Erscheinungsjahr: | 30.06.2018 |
| Produktform: | Leinen, Gebunden |
| Autoren: | Kreikebaum, Hartmut & Gilbert, Dirk Ulrich & Behnam, Michael |
| Auflage/Ausgabe: | 8., überarbeitete Auflage |
| Seitenzahl/Blattzahl: | 362 |
| Abbildungen: | 81 Abbildungen, 19 Tabellen |
| Keyword: | Analyse; Kernkompetenz; Planung; Strategie |
| Fachschema: | Business / Management~Management~Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management~Unternehmensstrategie~Betriebswirtschaft - Betriebswirtschaftslehre |
| Fachkategorie: | Strategisches Management~Betriebswirtschaftslehre, allgemein, Management und Managementtechniken |
| Bildungszweck: | für die Hochschule |
| Thema: | Verstehen |
| Text Sprache: | ger |
| Verlag: | Kohlhammer W., Kohlhammer |
| Länge: | 246 mm |
| Breite: | 172 mm |
| Höhe: | 22 mm |
| Gewicht: | 823 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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